Tim Allen will be the new voice of Chevrolet, General Motors says:
Still stuck in Michiganders' heads thanks to the ongoing "Pure Michigan" campaign, comedian Tim Allen's voice won't be going anywhere soon.
General Motors today announced that the Denver-born, Birmingham-raised actor will help promote Chevrolet vehicles in a campaign kicking off this fall. Allen's voice will first be heard in ads for the new Chevy Cruze, the compact arriving in dealers shortly.
“Tim Allen brings the right combination of a recognizable voice with the credibility, likeability and humor that will connect with viewers,”Joel Ewanick, vice president of U.S. marketing for GM, said in a company release. “His passion for all things cars makes him the perfect match for the Chevrolet brand.”
Allen's love of cars was a frequent plotline in his sitcom "Home Improvement." He also has a car collection, including specially designed Chevrolet Impala and Cadillac DeVille.
“Everyone knows Tim Allen is a ‘car guy’ with Michigan roots,” said Debbie Crispin, owner of Bill Crispin Chevrolet of Saline. “What a great voice for Chevrolet.”....Read More...
General Motors today announced that the Denver-born, Birmingham-raised actor will help promote Chevrolet vehicles in a campaign kicking off this fall. Allen's voice will first be heard in ads for the new Chevy Cruze, the compact arriving in dealers shortly.
“Tim Allen brings the right combination of a recognizable voice with the credibility, likeability and humor that will connect with viewers,”Joel Ewanick, vice president of U.S. marketing for GM, said in a company release. “His passion for all things cars makes him the perfect match for the Chevrolet brand.”
Allen's love of cars was a frequent plotline in his sitcom "Home Improvement." He also has a car collection, including specially designed Chevrolet Impala and Cadillac DeVille.
“Everyone knows Tim Allen is a ‘car guy’ with Michigan roots,” said Debbie Crispin, owner of Bill Crispin Chevrolet of Saline. “What a great voice for Chevrolet.”....Read More...
See the new CRUZE commercial here: Chevy Cruze
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